My LAVAZZA
Lavazza serves up excellence at the Nitto ATP Finals
As the Nitto ATP Finals captivate the global tennis scene alongside the Grand Slam tournaments, Lavazza asserts its presence, adding a touch of Italian flair to the courts.
With over a decade of experience partnering with the world's most prestigious tennis tournaments, including Roland Garros, Wimbledon and the US Open, Lavazza is proud to support the Nitto ATP Finals once more as a Platinum Partner.
A partnership rooted in their shared values, passion for tennis, and pursuit of excellence and innovation, this event is the perfect opportunity to combine the competitive spirit of tennis with the artistry of coffee-making, finding the perfect blend of creativity and technique.
Since its inauguration in 1970, the Nitto ATP Finals have been hosted by 14 cities across four continents. This year marks Turin's fourth time as the host of the Finals in November, with confirmed plans to continue hosting until 2025, making it the current global epicenter of international tennis.
Throughout the years, Lavazza has organized various surprising and unique encounters during the Nitto ATP Finals, offering opportunities to immerse visitors in espresso culture while fostering unity, sharing, sportsmanship and sociability.
These unique brand experiences have made the Nitto ATP Finals the home of the Italian espresso during the Tennis season, welcoming tennis aficionados and coffee connoisseurs alike. From serving the finest blends to setting up the Home of Masters in the Fan Village. To then hosting a special match between Jannik Sinner, a global tennis sensation and Lavazza Ambassador, and his devoted fans, the Carota Boys in 2023.
Lavazza's partnership with the Nitto ATP Finals not only reaffirms its commitment to tennis but also brings to light its dedication to delivering unforgettable experiences and sharing the pursuit of excellence both on and off the court.
Next year, Lavazza plans to once again partake in this event, proudly rallying behind Jannik, celebrating his remarkable journey and achievements.
