Guide for Professional Baristas - Reserva de Tierra Pills

Being a good barista means constantly improving your preparation techniques, brushing up on your coffee knowledge and experimenting with new blends and flavours.

So, whether you are a Top, Master or Junior Barista, having a good grasp on barista basics is a must: from learning about the different types of coffee to brewing the perfect shot of espresso.

With this in mind, Lavazza’s Training Center created "Barista Tips": a series of videos to improve preparation skills and perfect the in-cup coffee experience. Our "Barista Tips" are also a great way to get beginners more acquainted behind the counter.

Similarly, we created the Extraction parameters chart to support when brewing La Reserva de ¡Tierra! blends. This chart is a quick reference guide of extraction parameters (time, temperature, water quantity and coffee quantity) to provide every time the best in-cup result.

And finally, the Learning Pills, six downloadable cards about La Reserva de ¡Tierra! Cuba. A great conversation starter, each Learning Pill summarizes a different aspect of the product and the sustainability project so you can offer a unique and engaging coffee experience to your clients.

Learn more by downloading La Reserva de ¡Tierra! Cuba Learning Pills.

Barista Tips

Espresso

WATCH THE VIDEO

Barista Tips

Cappuccino

WATCH THE VIDEO

La Reserva de ¡Tierra! Cuba

The Project

The Blend

Coffee Fermentation

Blockchain technology

Coffee Defenders

Learning Pills

La Reserva de ¡Tierra! Cuba

A contemporary and sustainable coffee experience.A story unlike any other about a blend created in a socially and eco-conscious manner, keeping in mind its farmers, its consumers, and the local environment.Thanks to blockchain technology, you can trace the journey of this unique blend from plantations supported by the Lavazza Foundation and find out more about Lavazza’s commitment to sustainability.

Learning Pills

The Project

Lavazza Foundation Project in Cuba.The Lavazza Foundation has implemented a long-term sustainability project that supports the cultivation of Cuban coffee while protecting the local environment.By working closely with 170 farmers in the areas of Santiago and Granma, this project aims at improving the quality of Cuban coffee and supports the sustainable development of these communities.

Learning Pills

The Blend

Rediscover Cuban coffee tradition: a blend of washed Arabica with washed and fermented Robusta boosting exotic flavors and notes in the cup. A round and balanced espresso blend with a velvety body and a delicate sweet aftertaste.

Learning Pills

Coffee Fermentation

La Reserva de ¡Tierra! Cuba blend features 10% of fermented Robusta.Lavazza R&D experts worked together with local farmers and agronomists to implement a controlled fermentation process on a share of the Robusta harvest.This fermentation process aims to enhance flavour complexity, unlock exotic notes and make the final product sweeter and more refined.

Learning Pills

Blockchain technology

BLOCKCHAIN means literally «chain made of blocks».It is a network of nodes that manages in a unique and a secure waya public register made of data and information.It is a thorough project involving farms, traders, logistics companies and roasters.

Learning Pills

Coffee Defenders

Coffee Defenders is a community of baristas and coffee lovers who aim to support coffee farmers and spread a more sustainable coffee culture.Become a part of the change. A new way to be a barista.